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FintastIQ Insights: Pricing, Sales and Commercial Strategy

Marketing·Social & Community (B2B)

Held Paid Flat, Tripled Organic: 61% More Demos in 90 Days

A $34M ARR cybersecurity team held paid flat at $27K a month, tripled organic to three posts a week from the CEO and three SMEs, and watched inbound demo requests rise 61% in 90 days. The next quarter they rebalanced to 42% paid, 58% organic, and total LinkedIn spend went down.

Read Article →Emily Ellis · Apr 17, 2026

Recently Published

283 articles total
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Apr 10
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Apr 9
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Apr 7
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Mar 31
Marketing

Same 48 Posts. One Hit $1.9M Pipeline, the Other $140K.

Mar 30
Marketing

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Mar 26
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Mar 24
Marketing

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Marketing

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Mar 18

Editor's Selection

Pricing·Pricing Strategy

Why Cutting Price 15% Lifted Win Rate Just 2 Points

Read Article →Emily Ellis · January 2, 2026

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